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Point PR provides a fresh approach to PR services for consumer technology companies by integrating it with their local and global sales & distribution strategies. We judge not only the media exposure achieved from our services but also the impact it has on your sales performance.
Where your products are sold through the retail channel, Point PR can maximise your sales with an integrated PR and retail marketing campaign that drives customers to a point of purchase.
TECHNOLOGY SECTORS COVERED
No more a niche product, consumers are well aware they can edit their analogue or digital videos using a Mac or PC and create their own DVDs or YouTube™ videos. A strong reputation in this category makes Point PR a source for the press to look for product information and new releases.
A popular category for consumers & professionals with digital cameras or a need to work with digital images. Aside from using the computer for browsing the internet, e-mails and some form of media entertainment, image editing ranks highly as another commonly used application. Our knowledge in consumer image editing software are equal to that of consumer video editing & DVD Authoring.
Anti-virus, internet security, system tune-up, recovery software. A huge category with niche products that have unique and defined applications require a clear delineation between each product and brand.
One of the fastest growing categories in the retail market; Digital TV Tuners that turn a computer into a PVR are a standard inclusion in an IT retailer's portfolio of products to sell. There are at least 20 different brands on digital TV Tuners on the market. How can your brand stand out from the rest?
Connsumer electronics and gadgets such as hard disk multimedia players, portable media players, personal video recorders, digital photo frames, media streamers and internet radios are fast entering into a typical consumer household. Anything that's new and different needs market development and channel education.
